What is NeuPass?
NeuPass is a power-packed rewards program that lets you earn more with every spend and unlock delightful rewards:
*T&Cs apply
NeuCoins are rewards you earn on Tata Neu and our associated partner brands. You can redeem them not just at Titan but on Tata Neu and across participating brands like Tata 1mg, BigBasket, Croma, Tata CLiQ, Westside, IHCL, Air Asia and more. 1 NeuCoin = ₹1 savings*. NeuCoins remain valid for 365 days from the date of issuance.
On Tata Neu app and website, you can earn NeuCoins based on the NeuPass tier assigned to you.
*NeuCoins have no stored monetary value and cannot be redeemed for cash. T&Cs apply
The erstwhile Encircle loyalty program continues as a customer engagement program within the Tata NeuPass group loyalty program where you will continue to enjoy offers from various Titan brands like Tanishq, Mia, Zoya, World of Titan, Fastrack, Helios, Titan EyePlus, Skinn, Irth, Taneira and Beyon, get access to exclusive events & experiences and enjoy many more benefits.
As part of the merger of the programs in April 2023, issuance of Encircle points was stopped and NeuCoins were issued. Customers with Encircle points balance were communicated a deadline of March 2025 for expiry of Encircle points. At present, no Encircle points are available or valid and customers can only earn/redeem NeuCoins.
Your Encircle Tier will remain. You will be able to see it in the NeuPass program as a badge. So, if you have a gold tier in Encircle, it will reflect as a Titan Gold Badge in NeuPass.
To know more about NeuPass or your NeuPass tier related information, you will have to download the Tata Neu app from Android and iOS phones or visit TataNeu.com.
Please refer to the table below to see how NeuCoins can help upgrade your badge.
| Badge (Earlier Known as Titan Tier) | NeuCoins needed for each badge | NeuCoins earn rate across categories | |||
|---|---|---|---|---|---|
| Watches / Sarees / Accessories | Plain Gold Jewellery | Studded Jewellery | Eyewear (Applicable on House Brand Sunglasses ONLY sold at Full Price) | ||
| Silver Badge | 0 – 499 | 0.50% | 0.20% | 0.60% | 0.5% |
| Gold Badge | 500 – 2999 | 1% | 0.40% | 1.40% | 0.5% |
| Platinum Badge | 3000 and above | 1.50% | 0.60% | 0.60% | 0.5% |
NeuCoins earned across Titan brands (Tanishq, Mia, Zoya, World of Titan, Fastrack, Helios, Titan EyePlus, Skinn, Irth, Taneira and Beyon) only are considered for Encircle badge upgrade.
Your badge will be valid for two years from the date of your last upgrade.
To know more about NeuPass, visit tataneu.com/about/NeuPass or download Tata Neu app.
To check your transaction summary, you may visit the My Account section on Titan brand website/app or the My Orders section on Tata Neu app. You can also contact our Customer Service team at customercare@titan.co.in or by calling the toll-free number 1800-266-0123. This toll-free number is not applicable for international shipments.
To know your NeuCoins balance, you may visit the My Account section on Titan brand website/app. To get a more detailed information on your NeuCoins transactions you may access the NeuPass dashboard on the Tata Neu app/website.
You can contact our Customer Service team at customercare@titan.co.in or call the toll-free number 1800-266-0123 between 10 AM and 10 PM on all days. This toll-free number is not applicable for international shipments.